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Direction Matters!

Direction Matters!

Regular price $25.00 USD
Regular price Sale price $25.00 USD
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Find Your True North.

In a world full of distractions, direction matters. This tee is a reminder to move with purpose, guided by your values, your vision, and your inner compass. Crafted from premium, breathable cotton, it’s built for comfort and styled for impact — whether you’re chasing dreams, seeking truth, or blazing your own trail. More than apparel, it’s a statement: What guides you defines you.


Whether you’re looking for a workout or capsule t-shirt—here’s your new fave. The modern classic fit combined with moisture-management fabric will make sure you look your best during any activity. No sweat stains or ill-fitting fabric! Meet the shirt:

• 50% cotton, 50% polyester
• Fabric weight: 5.5 oz./yd.² (186 g/m²)
• DryBlend® moisture-management fabric
• Modern classic fit
• Rib collar in classic width
• Taped neck and shoulders for comfort and durability
• Tear-away label for 0 chafing
• Blank product sourced from Honduras

Disclaimer: Due to the fabric properties, the White color variant may appear off-white rather than bright white.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

Size guide

  LENGTH (inches) CHEST (inches) SLEEVE LENGTH (inches)
S 28 34-37 15 ⅝
M 29 38-41 17
L 30 42-45 18 ½
XL 31 46-49 20
2XL 32 50-53 21 ½
3XL 33 54-57 22 ¾
4XL 34 58-61 24 ¼
5XL 35 62-65 25 ¼
  LENGTH (cm) CHEST (cm) SLEEVE LENGTH (cm)
S 71.1 86.4-94 39.7
M 73.7 96.5-104.1 43.2
L 76.2 106.7-114.3 47
XL 78.7 116.8-124.5 50.8
2XL 81.3 127-134.6 54.6
3XL 83.8 137.2-144.8 58
4XL 86.4 147.3-155 61.5
5XL 89 157.5-165 64.3
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